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Join conversations with IKEA, Nas Academy, Lalamove and more at Ground Zero, a career growth conference

Workbean, an award-winning HR tech startup in employer branding and recruitment marketing, is excited to announce the launch of Ground Zero, a career growth conference happening online on April 29, 2022.

At the core of what Workbean does is helping professionals find meaningful careers in companies with cultures they resonate with. Why? Because for Workbean, the philosophy is simple: “If one-third of your life will be spent at work, wouldn’t you want to spend it with a company that you love?”

To champion today’s best companies and put the spotlight on great company cultures, Workbean has put together Ground Zero, a career growth conference. At Ground Zero, which will take place virtually on April 29, 2022, companies can showcase their unique company cultures, while professionals get to join conversations with leaders from different emerging industries. Companies participating in Ground Zero’s expert stages include IKEA, Nas Academy, KMC Solutions, Lalamove, and more.

For professionals who want to work where they belong and belong where they work, Ground Zero presents a chance for them to take a peek into the company cultures of Workbean’s partner brands and take their careers to the next level. Guided sessions allow professionals to discover their Worksona (work personality) and branding, while fireside chats with companies could provide valuable industry insight. At the end of the event, an exclusive metaverse after-party will be held for partner companies and select audiences.

Kass Monzon, co-founder and CEO of Workbean, shared, “Employer branding used to be a ‘nice to have’ ingredient in attracting the right talent for companies, but as we enter recovery post-pandemic, we have seen a dramatic shift in our conversations with companies: everyone has to reevaluate their values, their culture and people strategies if they want to stay relevant.”

Workbean’s mission has always been about helping professionals work where they belong by cultivating relationships and championing great company culture, among others. With the Great Resignation happening around the globe, it’s the purpose of Ground Zero to help professionals and companies tread this new — and ever-changing — work landscape.

Registration for Ground Zero is ongoing. Sign up to secure your slot now at

Ground Zero is made possible with the support of its media partners, and SparkUp.

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